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Even businesses that have been around for years may have no idea what their brand actually represents to customers. That’s where brand identity comes in. Your brand identity is what makes you unique. It can be articulated through your business goals, essence, mission, and values, but it has to be there. If you need a little help, you can always hire a trusted San Francisco web design company to craft your business personality and messaging. Here are four ways to define your brand identity.

Find Your Essence

Finding your essence is all about feeling. This means digging into the unique emotions you want customers to feel when they interact with your brand. Think about your brand as if it were a person, and then think about which words you would use to describe that person’s personality. If you sell clothing, for example, your brand may elicit feelings of empowerment, confidence, and style. That’s essence.

Develop Your Mission and Vision

Just because you read about these concepts back in Business 101 doesn’t make them any less relevant today. One of the best steps you can take toward defining your brand identity is to create a clear mission and vision statement. Your vision statement tells customers where you want your business to go in the future, along with a touch of inspiration. Your mission statement communicates the purpose of your business.

Know Your Value

Every brand should showcase the unique value it brings to the marketplace. Honing in on your value proposition shows customers how they can benefit from your offer as opposed to the offers of your competitors. Your value proposition not only clarifies your audience, it separates you from the rest of the pack.

Bring in a Pro

Even the best brands need a little help with messaging and design from time to time. If you have no idea where to start when defining your brand identity, hiring a web design firm to do the heavy lifting for you is one of the best investments you can make.

With a little creativity and help from the pros at Razorfrog, you’ll be able to develop a sharp brand identity that tells your story and brings traffic to the pipeline in no time.

Use Your New Materials!

Once you have a new logo and brand guidelines, get printing! If you’re not using a professional printer such as Moo, purchase high-quality printer paper, envelopes, and business cards to do it yourself. (We make a commission for purchases made through those links)

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.

Max Elman is Razorfrog's Founder and Project Manager. He is a tech-savvy internet guru and has led Razorfrog's award-winning web design team since 2008. View Max's bio for more details.

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