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It may seem counterintuitive to create your business website at the same time you’re just getting started as a company, but the importance of functional and responsive web design cannot be overstated. The reality for small businesses is that your website is one of the most important platforms for gaining visibility and traffic while also educating potential customers about your company and vision. Not only that, building a website up front helps you hone in on your messaging and brand identity. If you’re not sure where to get started with web development in San Francisco, you can always turn to your friends at Razorfrog for help.

Why Your Website Matters

If you’re just getting started as a business, the first thing you’ll want to do is announce your presence to the world. There is no better way to accomplish that initial feat than with your website and, here’s why.

  • Customers turn to the Internet as their primary source for information about products and services. They expect you to have an online presence, so if you’re not online, you’re missing out.
  • Visitors will judge your business by the impression your website makes. If it’s nonexistent, your business may as well be too. If it’s poorly put together and inconsistent across devices, potential customers may not find you credible.
  • More and more customers rely on mobile devices to discover local San Francisco businesses. Optimizing your website for responsiveness across all devices ensures that anyone can find you at any time.
  • Customers love connecting with brands they can identify with. Your website tells visitors everything they need to know about your business’s identity, culture, and philosophy.

These are just some of the most important ways your website goes to work for you.

If We Build It, They Will Come

Even though most small business owners understand that their websites matter, they may feel intimidated about getting it right the first time. After all, it takes the right combination of responsiveness, brand messaging, beautiful graphics, and clean copy to make a website impactful. Not sure where to start? Your go-to web design team at Razorfrog is only a phone call away.

Max Elman is Razorfrog's Founder and Project Manager. He is a tech-savvy internet guru and has led Razorfrog's award-winning web design team since 2008. View Max's bio for more details.

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