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If you were to ask all of us here at Razorfrog what the secret to our success is, we’d tell you that it’s because we never stop learning. One of our methods for staying on top of our field is to read, read, read about news and trends in web design, coding standards, and more.

Every now and then we come across pieces that are so good, we just have to share. Today we want to focus on a few that discuss how your website can really affect the success of your business or organization.

  • How Website Design Impacts the Bottom Line. This great post from Tabitha Jean Naylor at Digital Marketer makes the argument that no matter how you design your website, the most important characteristic is credibility. She details some of the ways you can make sure your website has a positive impact your business’ reputation.
  • 6 Simple Elements That You Can Optimize for More Home Page Sign Ups. Team Gantt used A/B testing (where they compared a control element to a new variant) to increase sign ups on their homepage by over 75%, then shared the specific elements that had a substantial impact in this well-written post at KISSmetrics. This is a great example of how to effectively use A/B testing to improve your online performance!
  • 8 Best-Practices for Small Business Websites. These best web practices for small businesses that Chris Johnson shares are so simple, you’d think they’d be obvious! But you’d be surprised at how often we’ve had to explain some of these to our clients. While we don’t think everyone needs video, Chris’ first best practice, we whole-heartedly agree with the rest. Check them out and see if there’s any room for improvement on your own site!

We’ll be sharing more articles on other topics soon. If you have a topic you’d like us to cover, have stumbled across a great article, or just enjoyed this post, please let us know by leaving a comment!

Kristan is a young professional with web development and administration skills based in San Francisco, California. Her passion for making a difference in the lives of others has influenced both her professional and voluntary experiences.

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