Razorfrog has a lot of experience working with different restaurants in the San Francisco Bay Area and beyond, and we’ve figured out what key items a hungry customer is looking for when visiting a page. As much as your website should cater to the look and feel of your restaurant, it’s more important to deliver information about your hours, menu, and reservation availability.
FEED THEIR HUNGER
Simplicity is key – so much of the traffic your site is accessed through mobile devices, so flash-based animations, difficult navigation, or other distractions can slow down load times while taking away from what people really want when they seek you out online. If someone is hungry and looking for a restaurant, simply showing what you serve and when you serve it where is critical. Your website should always do the following:
- Highlight your hours of operation and location
- Be easily accessible and useable on mobile devices
- Display an up-to-date menu
- Show pictures of your offerings, photographed attractively
- Describe the atmosphere in a few sentences
Many restaurants use different types of reservation systems, online delivery applications, and gift card sales methods. If your restaurant offers any of these options (or would like to start doing so), you should integrate these custom offerings into your site too. We can help!
Emmy’s Spaghetti Shack is a great example of one of our restaurant designs that achieves all of these crucial goals with a simple yet beautiful one-page design.
BAKE FROM SCRATCH OR IMPROVE WHAT YOU HAVE
If a complete redesign sounds scary or daunting, we understand. Our methods can work with your existing site or we can build from scratch. Whether you’re an all organic cafe, a trendy bistro, a hole in the wall or a hip brand, a great, easy to use website will drive new businesses through your doors. Contact us today to discover how your landing page can be made even more flavorful and enticing!