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A website designed to modern standards and meant to rank well in organic search has to have several important characteristics. Here at Razorfrog we include basic SEO work in all of our projects, and wanted to take the time to share five of the most essential search engine optimization (SEO) tactics that websites should have in order to get noticed by customers. The Razorfrog team offers web development in San Francisco that incorporates essential characteristics such as:

  • Meta descriptions
  • Title tags
  • XML sitemap creation
  • Business contact information
  • SEO-friendly URLs
  • Header tags

Correct Title Tags and Meta Descriptions

Adding meta descriptions and title tags to a website is quite simple; just about anyone with some basic design know-how can do so. The trick is composing these two pieces of information in a way that is sensitive to current SEO best practices. Be sure to consider the length of your titles and descriptions as well as their content – each page’s metadata should be unique.

Setting Up and Submitting XML Sitemap

Google Search Console is one of the most powerful tools out there. Your website should include an XML sitemap from the start that lists out each of your website pages’ URLs. Then, you should submit the sitemap to Google Search Console in order to make sure that Google will index all of those pages in their search results.

Include Business Name, Phone Number, and Address on Website

You might be surprised at just how frequently the most fundamental information gets left off of websites. Customers and search engines look for this information, so make sure that your business’s name and contact information is visible on the site, preferably in either the header or the footer.

URLs Should Comply With Current SEO Standards

An SEO-friendly URL can be a significant website asset. Not only can your site’s URL boost your online brand visibility, more people will be able to find your website as a result of a URL that is easy to locate. Razorfrog can help your organization identify a URL that accurately reflects your organization and that leverages SEO standards to your advantage.

Header Tags Should Be Used in Content

Header tags are small pieces of coding that tell the search engines to read certain parts of your webpage content before reading the rest. This can be a strategic place to include keywords. Header tags can be used to further optimize your content for search engine visibility, so long as they are chosen carefully.

Is Your Website SEO-Friendly?

When we build responsive websites, we build them with SEO in mind for maximum search engine visibility. If you are looking to redesign your site in order to increase your SEO potential, get in touch with Razorfrog today to see how we can help.

Max Elman is Razorfrog's Founder and Project Manager. He is a tech-savvy internet guru and has led Razorfrog's award-winning web design team since 2008. View Max's bio for more details.

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