Weekly Google Analytics Email

One of the many tools that Razorfrog offers our clients is our custom Google Analytics weekly emails. This custom email shows you a snapshot of your site’s traffic and other analytics without having to log in to Google Analytics. Every Monday you’ll receive a report summarizing recent views, unique visitors, top pages and top referrers. For more details, you’ll be able to click through to the full reports inside your Google Analytics account.

Website analytics like this can help you better achieve your business objectives. For example, you might want to sell more t-shirts, get more leads, or simply have more people share your latest blog post. Your analytics report might show you that while many of your visitors spend time on your homepage, they aren’t clicking through to the t-shirt page, aren’t signing up for your free report, or aren’t heading to your blog. Knowing more about what your visitors are doing can help you better optimize your site for your objectives.

Let us know if you’d ever like to discuss analytics in further detail with us – there’s an incredible amount of information stored for your site and we’d be happy to help make sense of it all.

And of course, if at any point you don’t want a quick and easy way to look at your weekly analytics, just let us know and we’ll unsubscribe you.

What is Bounce Rate referring to?

The bounce rate is the percentage of single page visits in which a person leaves the website from the landing page within 60 seconds without browsing any further. This isn’t necessarily a bad thing – the visitor may get everything they need from your homepage within a minute. Generally this is around 50%.

What are the small numbers referring to?

The small percentages show the change from last week’s values. Green shows an increase and red shows a decrease. (Note that an increase isn’t always a good thing, such as your bounce rate. We may adjust this coloring in a future release.)

Who are these strange referrers and how do I remove them?

Referrers show what sites lead traffic to your website, however spammers have recently taken advantage of this system to “trick” the Google Analytics code and show their sites within your top referrers. Unfortunately, blocking these bots is a very time consuming process which does very little except clean up your reports, which only you will see. The best solution is to wait them out – they’ll eventually go away.