Google Analytics is a commonly used web analytics service that provides website owners with vital metrics such as:
- Number of visitors to your site;
- Where those visitors are coming from (e.g. Google search results or Facebook);
- What keywords the visitors are searching for to find your website;
- How long users spend on your website.
Google is able to gather all of this valuable information via a tracking code installed on your website. In order to use this service, you have to agree to Google’s Terms of Service, which has a very specific set of requirements for your privacy disclosures. Here’s a screenshot of Google’s privacy requirements:
Not sure if you have an up-to-date policy, or need a hand posting a new policy? Feel free to get in touch.