So Far So Goose

So Far So Goose is a San Francisco passion project turned brand that makes cookies and fun merch and sells them at pop-ups around the Bay Area. Its playful identity centers on Susie, the goose girl mascot, and its illustrations, logo and characters were all designed by its creator, Thanaset, giving everything from the cookie boxes to the merch a personal, hand-drawn feel.

Razorfrog designed and launched the new So Far So Goose website on Shopify in 2026. The client wanted something simple and fun, and since the cookie flavors change often and new merch follows Thanaset’s latest drawings and ideas, the site also needed to be easy to maintain and quick to update. A one-page website was the ideal fit, bringing together everything the brand does in one place. The design is built around Thanaset’s own artwork and colors, with bold type, illustrated details and lighthearted touches like twinkling stars and rolling cookies that let the branding take center stage.

Most visitors arrive directly from social media, so the site is designed to be quick and easy to use, especially on mobile. Visitors can browse the cookie menu, check upcoming pop-up dates, shop the merch and reach the brand by email or through its social channels, all from a single page. The result is a lightweight, responsive online store that captures the brand’s personality while making it simple for fans to find, follow and support So Far So Goose.