Mystic Reef is a hard seltzer brand created exclusively for Target stores. Four juicy and tropical natural flavors are available to consumers, including black cherry, lime, mango and grapefruit. Their vibrant, design-forward product is available in 12-12 fl oz can variety or black cherry packs.
Using Mystic Reef’s provided design assets, Razorfrog’s team created a responsive single page website that visually depicts the product’s refreshing flavor with a young, fresh look and feel. A highly saturated color palette and textured imagery of dreamy oceanscapes communicate sublime, Maui-like headspaces. Beautiful, boldly photographed packaging is at the forefront of the design, providing depth and dimension to dynamic wave sections. The result is a clean and energizing experience that is sure to provide crisp inspiration for your next summer outing or poolside chillout session.